I work independently with early stage start ups as a founding designer. I design software and craft experiences, think deeply about the user interface, how it looks, feels and behaves.
I like art, technology and crazy ambitious ideas. Previously at CRED & frog.
It's important to make technology feel humane, thoughtful and emotionally intelligent, because that is what people remember and return to. In an era where everything is possible to build, what really sets great products apart is taste and storytelling. Taste for me comes from the mix of lived experiences, design sensibility, culture and the people I learn from and the worlds I move through.
Experience
Independent Designer / Aug 2025 - Present Working with early stage teams as a founding designer. Designing AI image generation tools, design system, and visual design for Onton - an AI search engine for e-commerce.
Product Designer / Aug 2024 - Jul 2025 At CRED - Designed credit card management experience, smart statements, UPI payments and payment success experience.
Design Intern / Jan - Jun 2023 At frog - Worked on design systems, client projects and visual design explorations.
Beyond design, you'll find me running at sunrise, sketching, and geeking out over board games. I also love cooking, almost as much as I love eating. Here is my resume. If you're a founder seeking a design wizard or someone with exciting opportunities to build something great together, let's talk shivanimatlapudi.work@gmail.com